What is an imprint area and how is it determined ?

The space where text or logos are printed on promotional products is known as the imprint area. The size of an imprint area is primarily determined by the size and shape of the item that is being used, and the area includes the space that is best seen.

The imprint area is usually limited due to design purposes. For example, if an item had every square centimeter taken up by text or logos, then it would be unattractive and difficult to read ! Imprint areas may also be determined by the logistics involved in the printing process of certain items.